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Tuesday, February 20, 2018
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CW Mission
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... to be the area's business advocate and the primary organization marketing Camas, Washougal and East Clark County.

The Chamber represents a variety of businesses, organizations and individuals that work together to further economic growth in the area.

The Chamber works to maintain a healthy, livable community through positive business leadership, participation, collaboration and accountability.
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     Chambers exist to serve their members and help them to be more successful. They are supported by membership dues, which are usually based on the size of your business. Your dues are tax deductible as a business expense.

      Most businesses benefit in some way from membership, and small businesses often benefit dramatically from the power of joining together with their peers as chamber members. Here are some of the things that local Chambers do for the business community, along with a few suggestions for getting the most from your membership.

Government Relations

Chambers represent the viewpoints of their members in front of governments and advocate for their business interests when necessary. Your dues support the efforts that the Chamber makes on your behalf to make your community a better place to do business. This alone is a reason to become a member!

Networking

For many of us, it's important to be visible. Chambers sponsor social events and networking groups that are designed for members to meet and do business together. If your business depends on local-business generation, this is an opportunity that you shouldn't pass up. Even if your customer base is not local, the connections you make can be an invaluable source of local goods and services for your business needs.

Advertising

When you're a member, you'll be listed in the Chamber directory, but your opportunities for promoting your business don't stop there. Chambers have websites, newsletters, brochures, and more. They sell advertising in most of these, and you have to be a member to advertise. The costs are generally modest, and if your target market includes other Chamber members, the ROI can be fantastic.

Referrals

Businesses and residents that are new to a community frequently call the local Chamber of Commerce for referrals for the goods and services they need. Guess what? If you're not a member, Chamber staff can't refer you. Take the time to get to know the staff of your local Chamber, and make sure that they have the information they need to send business your way.

I encourage you to find out more, and if you are a member, take another look at what your Chamber offers. You may be pleasantly surprised!  If you know about other businesses that are not members, I would ask that you share with them the benefit of being a member.  

 

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“For various reasons, short emails are more associated with people at the top of the food chain. If you also send short emails it puts you in the company of the decision-makers,” said Will Schwalbe, co-author with David Shipley of Send: Why People Email So Badly and How to Do It Better. Short emails, he said, are “much more respectful of everyone’s time.”

So, get to the point. Here are a few tips:

1. People don’t need as much background information as you think they do. Request the information you want.  If the recipient needs additional information, they will request it.

2. Don’t waste your subject line. In most cases, just the subject line and first line or two is visible in the recipient’s inbox. Make the subject line count.  Instead of “Hi,” try “Lunch Monday?” Give the recipient an idea of what the email contains and a good reason to click on it.

3. Just because your email is short, that doesn’t mean it has to be rude. “No matter how short your emails, there is a way to inject a friendly, cheery note, and don’t forget to do that. Short doesn’t mean that it’s okay to go around barking orders,” Schwalbe says.

The ability to write a short email is a skill in itself. “If you can’t write your idea on the back of my calling card, you don’t have a clear idea,” director David Belasco is credited as saying. Writing short emails shows confidence in what you have to say.

Since much of our communication is via email or text, it is important to learn how to write effectively.  I hope these tips are helpful to you!

 

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